{"id":4270,"date":"2022-05-02T10:00:00","date_gmt":"2022-05-02T08:00:00","guid":{"rendered":"https:\/\/apa.de\/2022\/05\/02\/boris-becker-inspired-apa\/"},"modified":"2023-09-27T09:56:04","modified_gmt":"2023-09-27T07:56:04","slug":"boris-becker-inspired-apa","status":"publish","type":"post","link":"https:\/\/apa.de\/en\/2022\/05\/02\/boris-becker-inspired-apa\/","title":{"rendered":"Boris Becker inspired APA"},"content":{"rendered":"\n<p>I&#8217;m standing here in our conference room in front of the larger-than-life portrait of Boris Becker, which adorns an entire wall in a FanFrame, in this important room for us for customer presentations. Why is quickly explained!<br\/>It should always remind our employees, our customers, but also us as owners of our beginnings at APA Brands Events Solutions.<\/p>\n\n<p>On July 7, a historic event happened at Wimbledon in 1985. As a 17-year-old, Boris Becker was in the final of one of the world&#8217;s most important tennis tournaments against South African Kevin Curren. In a close match, the youngster from Leimen decided the match in his favor. This triumph made Boris the youngest ever Wimbledon champion. It was the start of a furious career in which he bagged a total of 64 tournament victories and won six Grand Slams.<\/p>\n\n<p>Two months later, I founded APA with my friend and business partner. The goal was to build on the success story of this exceptional young talent and use the unprecedented tennis hype to build a business. At that time, we developed the first tennis screen distribution for printed promotional tennis screens via catalog mailing as direct mail order. There were no e-mails yet &#8211; people still wrote telexes or sent catalogs by mail, like Otto-Versand and us. In this way, we offered tennis clubs the chance to refinance themselves and to attract advertising partners to help finance their playing operations or club facilities.<\/p>\n\n<p>To this day, one of the &#8220;bread and butter businesses&#8221; of our house. I am all the more saddened by what has become of this icon.<br\/>A young man who rose to tennis heaven overnight, celebrating huge successes &#8211; advertising contracts, media hype, million-dollar fees.<\/p>\n\n<p>This is precisely where Boris Becker&#8217;s problem lay. Too young, too much, too fast. Bad advisors, false friends, advice-resistant Boris, at the latest from his 18th birthday. Say what you will about Ion Tiriac, but if Boris Becker had not broken with the top manager in &#8217;93, the story would probably have been different.<\/p>\n\n<p>I&#8217;m not looking for excuses for Boris, but it helps me to better compensate for my melancholy over this deep fall. The court ruling may be just, even though many ripped-off unscrupulous managers probably got off much better than Boris Becker is now. Justice remains so much more than justice.<\/p>\n\n<p>A court is always also the stage for an encounter with a person, a way of life, a society. In this case, simply tragic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m standing here in our conference room in front of the larger-than-life portrait of Boris Becker, which adorns an entire wall in a FanFrame, in this important room for us&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false},"categories":[32],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/apa.de\/en\/wp-json\/wp\/v2\/posts\/4270"}],"collection":[{"href":"https:\/\/apa.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apa.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apa.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/apa.de\/en\/wp-json\/wp\/v2\/comments?post=4270"}],"version-history":[{"count":0,"href":"https:\/\/apa.de\/en\/wp-json\/wp\/v2\/posts\/4270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apa.de\/en\/wp-json\/wp\/v2\/media\/3787"}],"wp:attachment":[{"href":"https:\/\/apa.de\/en\/wp-json\/wp\/v2\/media?parent=4270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apa.de\/en\/wp-json\/wp\/v2\/categories?post=4270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apa.de\/en\/wp-json\/wp\/v2\/tags?post=4270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}