CHAMPIONS IN THE HOUSE
CHAMPIONS IN THE HOUSE
CHAMPIONS IN THE HOUSE
CHAMPIONS IN THE HOUSE
CHAMPIONS IN THE HOUSE
SPORTHILFE CLUB DER BESTEN
PROJECT OVERVIEW
- Development of a holistic communication concept
- Increasing awareness among the general population
- Re-design of the event with a stronger brand focus
- Creation of a sponsoring concept for better monetization of the event
- Holistic project management on site
FROM CHAMPIONS FOR CHAMPIONS
With the invitation to the Sporthilfe Club of the Best, Deutsche Sporthilfe honors the successes of top German athletes and says “thank you” for emotional moments. The athletes who qualify with medals at the Olympic and Paralympic Games or at World Championships and with European Championship titles can expect a week full of fun to honor their successful achievements.
APA was asked to redesign the entire Club of the Best for Deutsche Sporthilfe. By means of a sophisticated strategy workshop with our senior consultants from the field of live communication, it was APA’s task to position the Club of the Best more strongly, to make it more attractive for sponsors and to develop a new concept that would be known to a broad audience with a wide reach.
SPECIALS
Strategic development of the brand and elaboration of an overall concept
APA’s conceptual & creative direction for the relaunch of the club
Set-up of future activation measures for the acquisition of new sponsors
Planning as well as operational development of a holistic branding concept
WORKING HOURS
1265
DRAFTS
57
IDEAS
1000
SUCCESSES
36
THE BEST ATHLETES IN GERMANY
What seems like a kind of class reunion for Germany's best athletes is actually the perfect combination to bring together the most successful athletes and strong brands.<br>
APA not only prepares the setting for this very exclusive circle, but is also decisively responsible for the new orientation of the Club of the Best. With over 38 years of expertise, APA is characterized by a very clear knowledge of how successful events are planned and implemented. <br>
With a select group of strategists, creative minds and doers, we have developed a full-service concept that is also 100% feasible. True to our motto - Our Vision Is Your Success.
APA INNOVATION
- Development of the new orientation under the new name “Sporthilfe Champions
- Development of new advertising concepts for optimized sponsor presentation
- from experiential marketing to live communication – 360° full service by APA
- Planning and execution of all trades
- strategic elaboration of a customized concept
