BMW BERLIN MARATHON

WHERE RECORDS ARE MADE 

WHERE RECORDS ARE MADE 

WHERE RECORDS ARE MADE 

WHERE RECORDS ARE MADE 

WHERE RECORDS ARE MADE 

BRANDING & SIGNAGE

BMW BERLIN MARATHON

PROJECT OVERVIEW

  • Special ambience: Branding and signage around the capital’s top sights
  • Short time window: only three hours assembly time on the day of the event
  • Unique finish area: the only finish carpet in the world with 700m²
  • Distributed location: 15 hotspots on the 42’195km route
  • Long-standing partnership: APA has been supporting the Berlin Marathon for almost 30 years
  • Extensive routes: A total of 7500 running meters of endless belt along the route

SIGHTSEEING TOUR FULL OF ADRENALINE

One of the world’s biggest marathons takes place in Berlin every year. The course is considered flat and breathtakingly fast and therefore attracts runners, skaters and wheelchair athletes from 120 nations to the German capital to run the 42.195 km course along Berlin’s iconic landmarks. A gigantic crowd of around one million cheering spectators will accompany the route to cheer the athletes on their way. In this special setting, world records are often broken and marathon stars have the opportunity to set their personal best times.

APA has been an integral part of this mega event for almost 30 years, skillfully staging the highlights along the route for spectators on the sidelines and for TV broadcasts. These include the start gate, through which all participants run at the start, and the finish gate, which is equipped with the world’s only marathon finish carpet. A total of 7,500 meters of endless tape will be installed along the course. A particular challenge here is that on the day of the event itself, there are only three hours between the closure of the roads and the start of the race to install part of the endless tape and hotspots along the route – this requires maximum efficiency in an extremely short time window.

SPECIALS

Lange
Partnerschaft

APA has been part of the Berlin Marathon for almost 30 years

Besonderes
Setting

that brings thousands of people together for sport in the heart of Berlin

Extremely short
time window

There are only three hours between the closure of the roads on the day of the event and the starting signal for assembly

15-köpfige
Montagecrew

spread across the capital

WORKING HOURS
1000
m² target carpet
700
HOTSPOTS
15
RUNNING METER ENDLESS BELT
7500

A RECORD FOR THE GOLDEN JUBILEE

The year 2024 marked a special anniversary for the Berlin Marathon: 50 years of the marathon in the heart of the German capital. This race, which is known for its exceptionally fast course, brings together thousands of people from all over the world every year. There was an extensive program to mark the anniversary - from an impressive opening ceremony and concerts to the Sports Community Convention and a pop-up exhibition on Pariser Platz, which told the fascinating story of the marathon. A new record was also set: With a total of 54,280 participants crossing the finish line, an unprecedented milestone was reached!

APA INNOVATION

  • Creation of the design drafts
  • Cladding of the LED walls
  • Creating a special start and finish experience for all participants
  • Orientation through hotspots along the route
  • Ensuring maximum visibility of the sponsors through e.g. inflatables or endless banners