TOGETHER UNBEATABLE
TOGETHER UNBEATABLE
TOGETHER UNBEATABLE
TOGETHER UNBEATABLE
TOGETHER UNBEATABLE
SPECIAL OLYMPICS WORLD GAMES BERLIN 2023
PROJECT OVERVIEW
- Project management of one of the largest Olympic events worldwide
- Responsible for branding & signage at over 20 venues throughout Berlin
- Event service for planned conversions and repair work
- Adaptation of branding guidelines and design of all branding areas by APA for an efficient layout process
THE WORLD FESTIVAL OF SPORT
The Special Olympics World Games Berlin 2023 was an inspiring and moving sporting event that brings together people with intellectual disabilities from all over the world. In this unique event, athletes have been able to demonstrate their skills, endurance and passion in a variety of sports.
The Games not only offered participants the opportunity to develop their athletic talents, but also the chance to make new friends and experience a sense of belonging and community. Berlin, a city with a rich history and vibrant culture, provided the ideal backdrop for this international event.
SPECIALS
Holistic consulting
of event planning, implementation and documentation
Conceptual & creative direction
for the perfect branding appearance
Extremely short time window for very complex setup
perfect planning, organization and implementation at sensational speed
25-strong
Assembly crew
mobile large-format printer for large-area branding
PRODUCTS
10000
LOCATIONS
20
ATHLETES
7000
TECHNICIANS
25
A SPECIAL EVENT FOR SPECIAL PEOPLE
The Special Olympics World Games Berlin 2023 are a symbol for inclusion and acceptance. They show the world that people with intellectual disabilities can pursue their dreams and achieve their goals. The Games will remind us all that every person has the potential to achieve great things if given the right support and opportunity. As an Official Supporter of the Special Olympics World Games Berlin 2023, we partnered with APA to create the stunning look and feel of the World Games. As a company, we were able to create a worthy stage for the more than 7,000 athletes with intellectual and multiple disabilities from over 170 nations that they deserved.
APA INNOVATION
- Development of the entire CI/CD appearance with unique logo creation
- Conception and production of a promotional trailer
- Development of communication materials
- Media presence including website
- Development, production and implementation of the entire brand design
- Development of new forms of advertising at the center court
