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It was a get-together of the #GermanTennis sport, which came together at the invitation of the German Tennis Federation at the Dorint Hotel in Hamburg.

I had the pleasure of an entertaining exchange with the new management of the German Tennis Federation with #VeronikaRücker, Simon Papendorf and Peter Mayer.

The Vice President Marketing, PR & Digitalization of the Deutscher Tennis Bund e. V., Raik Packeiser and moderator legend Hans-Willy Brockes were also present.

It was an exciting thematic journey from Environment, Social, Governance (#ESG), transformation of the German Tennis Federation, economic partnerships in transition, to sport and business under pressure to act.

The German Tennis Federation has shown itself to be quite self-critical here, but above all it has shown which new and forward-looking paths it will take.

Simon Papendorf put it entertainingly in a nutshell with the statement, 📣 “…we are taking the more modern route”.

That sounds like a new beginning, and that’s exactly what you could feel during the lectures and presentations.

At 35 years, APA Brands Events Solutions is the oldest business partner of the #DTB.

We have seen many come and go, but we feel with this new management exactly the spirit that it takes this day … 📣”boldly go forward”!

We are very happy to support this spirit of optimism and look forward to being part of this exciting journey.🎾

Thanks also to the panelists and speakers who were present and enriched the morning very much:

Julian A. Kramer

Strategy & Thought Leadership Adobe,

David Morgenbesser, LL.M. Head of Sports Rights & Distribution, ServusTV,

Bettina Schuett

COO Dorint GmbH,

Sophia Trotno


Stefan Goebel

Head of Corporate Identity, Sponsorships + ARTE Generali,

Jörg von Ameln

Head of Match Operations German Ice Hockey League,

Uwe Bartmann

CEO Siemens Germany

Vanessa Nord

Founder Vanessa Nord

Karsten Bentlage

Managing Director SPORTFIVE.

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