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Normally we wouldn’t necessarily comment on state visits, but there’s a special reason here.

Diese Zusammenarbeit ist von großer Bedeutung für die Europäische Union und die bilaterale Beziehung zwischen Deutschland und

Unfortunately, it has been criminally neglected in recent years.
It is therefore all the more pleasing that our Federal President Frank Walter
Steinmeier showed appropriate appreciation and protocol for French President Emmanuel Macron.

Neither we nor our project manager Clara Adelfang, who was in charge of the prestigious project together with our colleague Jonas Heydt, could have dreamt that APA Brands Events Solutions would play a not insignificant role.

Two of the oversized 24 ‘participating country BEARS’ produced by APA on behalf of Host City Berlin as part of UEFA EURO 2024 were the impressive inspiration. During the state visit to Pariser Platz in front of the Brandenburg Gate, they impressively framed the President of France and the Governing Mayor of Berlin during their speeches.

A truly ‘BÄRENSTARKER AUFTRITT’ for the sports city of Berlin.