Tennis fans got their money’s worth last week. Exciting matches, breathtaking rallies and unforgettable moments on the tennis court – and then the crowning finale with winner Alex Zverev.

The Hamburg European Open is one of the most exciting tennis tournaments in Europe and attracts the best players in the world every year.

This year promised to be a spectacular event and we were there live as a partner for branding & signage.

For the first time in 30 years, a German celebrated victory at the legendary Rothenbaum stadium. And Alexander Zverev, of all people, played his very first ATP match at the Rothenbaum stadium at the age of 16.

APA is proud to have not only provided conceptual support for this tournament since its relaunch in 2021, but also to have been responsible for the TV-friendly setting ever since!