SETTING A STAGE FOR HEREOS
SETTING A STAGE FOR HEREOS
SETTING A STAGE FOR HEREOS
SETTING A STAGE FOR HEREOS
SETTING A STAGE FOR HEREOS
DFB INTERNATIONAL MATCHES
PROJECT OVERVIEW
- Complete stadium dressing adapted to the DFB design
- Fitting out the VIP areas with individual advertising materials
- VW Media Lounge equipment
- Provision of the scene-appropriate setting for the run-in choreography
- Set up & placement of mixed zone and flashboards for post-game interviews.
- Short-term support of all spontaneous requests of the customer directly on site
THE BEST SINCE 2012
For more than 10 years, APA has been setting the stage for Germany’s national soccer team and the more than 100 special events organized by the DFB. APA is also responsible for the extensive and innovative advertising activities of DFB partners such as the VW Group, ERGO Versicherung and Engelbert & Strauss.
Whether press conferences of the national coach, setup for the training grounds or branding measures in the players’ hotels – APA reliably takes care of the implementation in a solution-oriented manner, which is always an exciting undertaking due to the short implementation windows.
SPECIALS
Development of a signage & wayfinding concept
Individually adapted to the stadiums of Germany
Creation of branding manuals
Determination of the exact positioning of all advertising media incl. pictures
Separate support and advice
from sponsors and partners
Use of large mobile printers for real-time adjustments
Implementation of daily special requests
BRANDS
16
EVENTS/YEAR
120
ENTHUSIASTIC FANS
450
YEARS AS PARTNER
11
APA ALL AROUND – WITH APA PICS
APA designs eye-catching venue branding in DFB dress for each stadium. In addition to large-area foil wrapping, APA rental products developed specifically for this purpose are implemented in many areas. These include counters, LED plug-in keder displays and informative signposts. One highlight is the "Floating Ball", a ball station specially developed for the DFB, where the ball floats above the ball platform as if held by a ghostly hand. The eye-catcher at every TV broadcast. Preparation is absolutely elementary here. In each stadium, the actual situation is analyzed and the branding is adapted accordingly for the day's event at the respective location. For this purpose, a branding manual is developed with the specially developed project control and branding software "PICS", with which the customer, on-site technicians, project manager and the sponsor have insight into the status of the work at any time and can interact themselves. <br>
A milestone in branding-driven project management.
APA INNOVATION
- Customized signage & wayfinding concept for all locations with APA PICS
- POS of sponsors: 3D advertising carpets at the edge of the field
- Roll-outs over the players’ tunnel, as well as construction of an exclusive ERGO trainer’s bench.
- Use of the APA Floating Ball
