For 10 days, cross-country skiers, ski jumpers and Nordic combined athletes fought for the coveted precious metals. It took a whole year of preparation to make not only the event site, but also the whole of Seefeld shine in the World Cup look. An APA domain – and so both the LOC and marketer Infront relied on APA’s expertise. Since 2000, APA has been an indispensable part of the international ski circus with its equipment for the legendary Four Hills Tournament and the subsequent Winter Sports World Championships.

Whether it was the Alpine World Ski Championships in Beaver Creek, St. Moritz or Are in Sweden, or the Nordic World Ski Championships in Oberstdorf, Garmisch or Schladming, they were all given the look and feel of a spectacular major event, and not just with the city dressing. In addition to the visual highlights of large areas and special structures, the focus here was on the wayfinding system to the various locations with signage and orientation towers.