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With her latest coup, 32-year-old Marie-Louise Eta is making history with Union Berlin. Since Wednesday, she has been the first female assistant coach in the Bundesliga.

This kind of female power has long been commonplace here. Today, our CEO Peter Adelfang had the pleasure of watching our APA project manager Leoni Aulmann and project supervisor Annika Schmidt at work in the Olympic stadium during the Germany vs Turkey super-duel.

The two colleagues are also responsible for the DFB Cup final and had already travelled here on Monday to coordinate the assembly processes as project managers and to be able to respond to any customer requests.

Their crucial roles ensure that the event runs smoothly.

The international match against Turkey was undoubtedly an important dress rehearsal to ensure that all the organisational steps work well.
With 51 matches in 10 different stadiums, the 2024 European Championships will be a logistical challenge that requires organisational talent and precision.
That’s why we particularly value our young power talents at APA and are proud to have them on our team.

The thrill was palpable at this 22nd match with Turkey in the sold-out Olympiastadion Berlin.
The rousing atmosphere in the stadium was a promising harbinger for the upcoming European Championships, which we are looking forward to with great anticipation.

The result of 3:2 in favour of Turkey was bitter – but the visitors deserved to win.

APA Brands Events Solutions has been authorised to equip the VIP areas in all 10 UEFA European Championship stadiums for the 2024 Hospitality Experience.

It will be an honour for us.