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2.5 million football fans from 120 countries will be in Berlin with their
team compete for the trophy. In addition to six UEFA EURO 2024 matches in Berlin’s Olympic Stadium, we are looking forward to the longest fan mile in the world!

APA Brands Events Solutions has been awarded the contract for the conception, planning and realisation of the branding of the UEFA EURO 2024 Host City Berlin by Sportmetropole Berlin in a Europe-wide tender.

In this context, our CEO Peter Adelfang, together with our APA project team, had the great pleasure of meeting the Berlin Senate’s Host City project team for the implementation of these measures, Sabine Trützschler, Juliane Schulzki, Winfrid Schwank and the newly crowned world hockey vice-champion Roxana Pörschke in Berlin to discuss our shared expectations.

There has hardly been a major sporting event that we have not been able to organise for this great city thanks to our many years of experience and expertise.
Whether last year’s mega-event Special Olympics World Games Berlin 2023, the European Basketball Championships, the BMW Berlin Marathon or this year’s European Handball Championships, to name but a few. Not forgetting social highlights such as the Federal Press Ball, which has been held for the past five years in the legendary Hotel Adlon Kempinski Berlin under the patronage of the Federal President.

We know the high demands of the sports metropolis Berlin and will do exactly what we do best with our selected APA project management team – produce success for our customers.

We will pay particular attention to the desire of the sports metropolis Berlin to give the topic of sustainability an effective platform and to achieve long-term added value for Berliners.